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Admin ads

LifeWell does not run external advertising. No third-party ad networks, no Google AdSense, no programmatic ad placements. The admin Ads page is reserved for internal promotion of LifeWell's own features — premium tier prompts, consultation feature highlights, new feature announcements — never external sponsors.

This page exists primarily as a reminder of the platform's stance: no surveillance advertising, no ad-funded model.

What the page does​

The admin Ads page configures:

ItemDescription
Premium promptsWhere and how often to show "consider premium" prompts to free users
Consultation highlightsFeatured professionals in the consultations directory
Feature announcement bannersCross-app banners when a new feature ships
Survey promptsUser feedback surveys (opt-in)

What the page does NOT configure​

  • Third-party advertising — there is none.
  • Affiliate links — none.
  • Sponsored content — none.
  • Email marketing campaigns to non-opt-in users — none.
  • Push notifications for marketing — only opt-in.

Why no ads​

The decision is structural, not just principled:

  • Revenue model is premium subscriptions + consultation platform fees, not ad impressions.
  • Health data is sensitive. Building any ad-targeting layer on top would require either profiling users (against the privacy posture) or showing untargeted ads (low value to advertisers, annoying to users).
  • User trust matters more than incremental revenue. Free users help build the network; premium and consultations fund the platform.

Premium prompts​

Currently the only "ad-like" surface — gentle reminders to consider premium for users who've hit a free-tier limit. Configurable:

  • Frequency cap — e.g. show no more than once per week.
  • Surfaces — which pages can show the prompt (currently: only when hitting a specific limit, not on the dashboard).
  • A/B test variants — different prompt text (off by default; would require explicit opt-in to be activated).

Feature announcement banners​

When LifeWell ships a major feature:

  • The Ads page lets admins configure a top-of-app banner.
  • Users can dismiss; the banner won't re-show for 7 days after dismissal.
  • Banners auto-expire 14 days after creation.

What admins set​

  • Title.
  • Description.
  • Call-to-action button.
  • Target URL (must be a LifeWell internal URL).
  • Display dates (start / end).
  • Visibility (all users / specific user segments — currently just "all" or "premium" or "non-premium").

Audit log​

All ad/banner changes log to the audit collection. Other admins can see what banners are scheduled and who created them.

Last updated: 2026-05-11 Author: Ahsan Mahmood